A brand is not a logo or pretty packaging, although it is a important part of it. Building a brand is like nurturing a plant. You plant a little orange seed and give it water, you cannot see anything yet but you know there will be something big one day. After a while you start noticing a sprout, you get excited, you start paying more attention to it. You buy some nutrients or fertiliser and sprinkle it over. The little sprout is becoming bigger.
You realise to expect the sprout to carry fruit at this stage is impossible right? Why are you expecting your business to do the same after you managed to get a beautiful logo and a website?
Take a hard look at your online social presence, are you a high value business? Would you personally value your pages something of high value or are you happy with what you created so far?